The perfect example of an organically hyped sneaker. The M2002R Protection Pack by New Balance was originally planned to be a standard general release, but fans were so dazzled by the experimental take on the classic silhouette that this sneaker became one of the most talked-about shoes of the year. 

The Protection Pack is designed to encourage wear-and-tear. Alongside the aesthetic genius, the distressed finish also encourages users to not be afraid to un-deadstock their pairs and wear the shoe as intended.

The Rain Cloud version is arguably the most hyped colorway of the tripartite collection, with monochromatic grey shades encapsulating the distressed leather upper.